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2.12.11

Home Decor Tv and the Housing Bubble

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If you divided all the unscripted shows on North American Tv into categories (reality Tv, talent competitions, home décor, game shows, fashion, cooking, judges, etc.), which kind would list the most programs?

While the highest rated kind is talent competitions (American Idol, So You Think You Can Dance, etc.), the kind with the most programs is home décor, which includes interior invent and decorating, landscaping, home renovations and real estate (primarily house flipping). Hgtv is far and away the leader both in the Us and Canada. But Tlc, Style, Bravo and Diy (Us) and Slice and W Network (Canada), are all players.

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That's not to say they totally projection the market. Abc has the highest rated home décor show of them all, greatest Makeover: Home Edition, while Canada's Global is the originating network for Debbie Travis' From the Ground Up, the most underrated competition series on North American Tv. Why the first two seasons were not picked up by Hgtv in the Us, which already carries Ms Travis' two other series, Debbie Travis' Painted House and Debbie Travis' Facelift, is one of life's great mysteries.

Home Decor Tv and the Housing Bubble

Another one of life's great mysteries is the housing bubble. Is there an economics thesis to be written on the relationship in the middle of the growth of home décor Tv and the recently burst housing bubble? Perhaps.

Most discussions of the on-going collapse of the Us housing market begin and end with the failures of the subprime mortgage model. assuredly the link in the middle of the subprime collapse and the subsequent collapse in housing prices is clear. But what domino tipped the subprime domino into the housing prices domino?

The housing bubble began while the irrational exuberance of the late nineties tech bubble. Curiously, the bursting of that bubble did wee to slow down rising housing prices. Coincidentally, in the period in the middle of the bursting of the tech bubble in early 2000 and the 2007 bursting of the housing bubble, the number of Tv series promoting real estate speculation became a veritable programming genre. A phenomenon known as the Flip This House consequent became the field of water-cooler discussion in realty offices wherever cable Tv vast to digital service and introduced real estate speculation to the do-it-yourself crowd. The consequent referred to was a marked growth in the number of marginal investors switching their investments from stocks and bonds to real estate speculation, prominent to price inflation.

According to patrick.net, Google's top consequent for 'housing market', one of the top ten reasons for the housing bubble was a "[s]urplus of speculators. Nationally, 25% of houses bought the last few years were pure speculation, not houses to live in, and the speculators are going into foreclosure in large numbers now. Even the National relationship of House Builders admits that "Investor-driven price appreciation looms over some housing markets.""

Is home décor Tv to blame for a "surplus of speculators" driving up prices beyond what market fundamentals could bear over the long term? And if so, will the housing market collapse consequent audience numbers for shows promoting speculation? 2008 should riposte both questions.

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